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Contemporânea Announced as Future Leaders Sponsor

Global Grooves are proud to announce Contemporânea, the world’s largest Brazilian percussion manufacturer, as an official Future Leaders sponsor. Eraldo and Holly from the Global Grooves team travelled to São Paulo to meet with Roberto, the CEO of Contemporânea this week and were met with this great gift of drums, kindly donated for use on the Future Leaders Project.

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Contemporânea are a world renowned organisation in Brazilian and world percussion. Roberto was delighted at the opportunity to join what he sees as a great project that fits in with the community centred ethos of his own organisation. He told us, ‘Music is the spirit of the people. Here at Contemporânea we turn the materials into instruments but it is only when they reach the hands of people around the world that they begin to create something magical through the music that is played. The Future Leaders project is one that we were very excited to get involved with as it is very similar to some of the social projects we are working with here in Brazil.’

Contemporânea have been known for the great work they do in the community in Brazil for many years. They operate employment schemes which help those in situations where they are struggling to find work and have an ongoing scheme of providing equipment and assistance to social projects in Brazil. As the largest contributor of instruments and support to the Brazilian samba schools which take part in the annual carnivals, Contemporânea’s experience of helping underprivileged youth achieve more in their lives through music and arts is a great addition to the project and one that should really benefit all of the participants.

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